Month: September 2019

Success By Design For Sharon Wasko

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Sharon sitting at an outdoor picnic table with an open laptop that displays her website on the screen.

Sharon Wasko of Rosendale has taken off as a local web and graphic designer thanks to her time at SUNY Ulster learning web design skills. Recently the Blue Stone Press published an article about her success within the community. One of her professors published the print piece on his blog, you can read it here. Some of the classes she took include Graphic Design (Intro through III), Commercial Photography, and Web Design. She thanks her Web Design professor Dina Pearlman; for giving her the knowledge that has been instrumental in the launching of her website and career. Curious what this website looks like? Then give it a click!

SharonWasko.com

Logo with picture of glasses that states: Sharon Wasko Graphic Design
Logo from SharonWasko.com showcasing her love of teal and vintage ideas

It’s an online portfolio of her skills. Including but not limited to graphic & web design, photography, media layout, brand development and logo creation. In the Spring of 2018, she established her company Sharon Wasko Graphic Design, and created this site of her own. Now she has helped a few local companies to do the same. Since then, she’s gained a variety of colorful clients, mostly artists who have a professional passion that mirrors her own.

A chair sits in a pooly lit room against a wall with a small illuminated sign that reads: Think outside the box.
Photo by Nikita Kachanovsky on Unsplash

What’s She Up To Now?

While attending classes, Sharon holds a student aide position in the SUNY Ulster Marketing and Community Relations office. There she helps the webmaster to maintain, update, and add to the school’s main site, sunyulster.edu. She is also currently collaborating on an interactive site to display the school’s renovations. Capital projects, improvements to the school’s physical structures, have been followed and documented with photos. She is helping to create a site where all those improvements are fun and easy to view for all.

All those projects are just a side gig to her own thriving business as a freelance graphic designer. Her responsibilities and skills are ever-changing and evolving, as is natural with web based careers. Her already impressive portfolio is always growing.

A logo created by Sharon from her website

An Arts Education That Led To Web Design

Sharon has gotten her education in her own style. As a part of that she received her BFA before coming to our community college. Resulting in a degree from the College of New Jersey, formerly Trenton State College, with a concentration in painting and a minor in women’s and gender studies. She expressed that her time there differed greatly compared to a two year college. “It was a totally different experience, going to a residential 4-year school, but now there’s a more diverse group of students in my classes” said Sharon. SUNY Ulster’s community atmosphere provided her more freedom within her life. She has still managed to raise two young girls as she begins her business and continues to make it grow.

Another Student Success For The Books!

Among other students who have gone far with their time at SUNY Ulster. Sharon Wasko is now on the list. If you are interested in taking some of these courses, there is a degree program of classes. You can begin you associates degree in the field or just take a course or two, it’s up to you. Click here to learn more about this field and the classes offered.

How to Find Great Connections on LinkedIn

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Two people shaking hands with LinkedIn logo over them

LinkedIn serves a special purpose in the world of social media. While sites like Facebook and Instagram primarily connect you with family and friends, LinkedIn is designed to connect you with employers, coworkers, professors, and other professionals in your field. It’s important to have a good mixture in your network, but how do you make that happen? Here’s a few easy ways to get started:

Have a Stand Out Profile

Naturally, one of the most effective ways to be seen by professionals who matter is to have a great profile. Add a professional picture, organize your education and work history, and add a brief summary and headline that showcases what your specialties are. Learn more about how to do that in our post on building a great LinkedIn profile.

Join Groups

… and we’re not talking about the one for your Dr. Who fanclub! Focus on groups with people who have similar education, employment, and career backgrounds to you. A great place to start is your college’s alumni page, since you are likely to find people you know who might have some expertise or job opportunities to share. You should also join ones specific to your niche. Are you a Hudson Valley entrepreneur? Find groups on entrepreneurship and Hudson Valley businesses. Or if you’re a recent Computer Science grad, you can focus on groups working in the same field you want to, like game development or network architecture.

Connect with Employers, Coworkers, Professors, and Students in Your Field

The foundation of your LinkedIn connections should be people you’ve worked with who like and respect you, and who you like and respect in turn. These are the people who will give you positive reviews and interactions, useful feedback, and can alert you (maybe even recommend you!) for employment and engagement opportunities in the future. You can find some of your professors and fellow students by checking out the SUNY Ulster page.

Connect with Other Professionals in Your Field

This one can be a little harder, but it’s certainly not impossible! If you don’t know a professional, you may have to prove to them why they should connect with you. For someone you met at a recent conference or hiring event, you might want to acknowledge where you met and what you discussed. If the person is someone you’ve never interacted with before, but would like to, you might tell them what you enjoyed about a book they published or that you watched/attended a talk they gave. If you have mutual connections with someone, you could ask your mutual to introduce the two of you.

Now Engage!

You’ve got your connections. Great! Now comes the point of actually having them: interaction. If you’ve just connected with an interesting professional, make sure you develop a good relationship with them. Do they post useful information on their status? Be sure to like and comment if you have something to add to the conversation. Similarly, when you have something of value to share or ask, don’t hesitate to share it as a post of your own. Just make sure you keep it professional and relevant to your career!

Get Started Today

By following even a few of these tips, you should see an increase in your accepted connections and have more interaction with the ones you already have! As always, be sure to follow our LinkedIn page. If you’re not sure whether you need a LinkedIn profile or not, check out one of our blog posts that will help you decide.