LinkedIn serves a special purpose in the world of social media. While sites like Facebook and Instagram primarily connect you with family and friends, LinkedIn is designed to connect you with employers, coworkers, professors, and other professionals in your field. It’s important to have a good mixture in your network, but how do you make that happen? Here’s a few easy ways to get started:
Have a Stand Out Profile
Naturally, one of the most effective ways to be seen by professionals who matter is to have a great profile. Add a professional picture, organize your education and work history, and add a brief summary and headline that showcases what your specialties are. Learn more about how to do that in our post on building a great LinkedIn profile.
Join Groups
… and we’re not talking about the one for your Dr. Who fanclub! Focus on groups with people who have similar education, employment, and career backgrounds to you. A great place to start is your college’s alumni page, since you are likely to find people you know who might have some expertise or job opportunities to share. You should also join ones specific to your niche. Are you a Hudson Valley entrepreneur? Find groups on entrepreneurship and Hudson Valley businesses. Or if you’re a recent Computer Science grad, you can focus on groups working in the same field you want to, like game development or network architecture.
Connect with Employers, Coworkers, Professors, and Students in Your Field
The foundation of your LinkedIn connections should be people you’ve worked with who like and respect you, and who you like and respect in turn. These are the people who will give you positive reviews and interactions, useful feedback, and can alert you (maybe even recommend you!) for employment and engagement opportunities in the future. You can find some of your professors and fellow students by checking out the SUNY Ulster page.
Connect with Other Professionals in Your Field
This one can be a little harder, but it’s certainly not impossible! If you don’t know a professional, you may have to prove to them why they should connect with you. For someone you met at a recent conference or hiring event, you might want to acknowledge where you met and what you discussed. If the person is someone you’ve never interacted with before, but would like to, you might tell them what you enjoyed about a book they published or that you watched/attended a talk they gave. If you have mutual connections with someone, you could ask your mutual to introduce the two of you.
Now Engage!
You’ve got your connections. Great! Now comes the point of actually having them: interaction. If you’ve just connected with an interesting professional, make sure you develop a good relationship with them. Do they post useful information on their status? Be sure to like and comment if you have something to add to the conversation. Similarly, when you have something of value to share or ask, don’t hesitate to share it as a post of your own. Just make sure you keep it professional and relevant to your career!
Get Started Today
By following even a few of these tips, you should see an increase in your accepted connections and have more interaction with the ones you already have! As always, be sure to follow our LinkedIn page. If you’re not sure whether you need a LinkedIn profile or not, check out one of our blog posts that will help you decide.
